W-11 · Zapier · ChatGPT
AI Content Repurposing Pipeline
One video upload → AI transcripts, branded images, multi-platform posts, and an SEO blog.
Problem
Content teams producing video assets had no system to automatically repurpose that content across multiple platforms. Every post required manual writing, manual image creation, and manual publishing, consuming 3 to 4 hours per video.
Approach
Built a fully automated multi-platform content pipeline in Zapier that triggers the moment a new AI-generated video from HeyGen or Synthesia is uploaded to Google Drive. The system transcribes the video, generates platform-specific posts using ChatGPT, creates dynamic branded images using GPT Image 1.5, and publishes automatically to social media platforms, while saving an SEO blog post to Google Docs. The pipeline currently supports Facebook and LinkedIn with the ability to extend to additional platforms such as Instagram, TikTok, Twitter/X, and more, all without changing the core automation. Zero manual work after upload.
Outcome
One AI-generated video upload automatically produces platform-specific branded posts with AI-generated images published across social media, and a 400 to 500 word SEO blog post saved to Google Drive. The system is fully scalable, so new platforms can be added as additional paths without rebuilding the workflow. Estimated 3 to 4 hours saved per video with zero manual effort.
Zapier / HeyGen / Synthesia / ChatGPT / GPT Image 1.5 / Google Drive / Facebook Pages / LinkedIn / Google Docs / Webhooks by Zapier / Imgur API
Carlos Chiu, AI Automation & Enablement Specialist: all work